Find the leaks in your Google Ads account.
Get a detailed review of tracking, search terms, campaign structure, automation and landing pages before spending more budget.
Trusted by education brands and growing lead generation businesses
Most accounts do not need more budget. They need less waste.
An audit checks the issues that quietly damage lead generation and make campaign decisions unreliable.
Conversion tracking is misleading
Duplicate goals, wrong pages and low quality actions can teach automated bidding to optimise for the wrong result.
Search terms are wasting budget
Broad targeting, weak exclusions and mixed intent can send money toward searches that will never become enquiries.
Performance Max lacks control
Assets, signals, goals, final URLs and budget allocation need to support the same business outcome.
The landing page breaks the promise
The click arrives with intent but leaves because the page is unclear, slow or disconnected from the ad.
A complete review of the account and lead journey.
The audit covers the areas that determine whether Google Ads can produce reliable, qualified enquiries.
Conversion tracking
Review primary actions, duplicates, forms, calls, GA4 imports, enhanced conversions and confirmation pages.
Campaign structure
Review budgets, campaign types, locations, devices, bidding signals and alignment with the business goal.
Search terms and keywords
Find irrelevant queries, missing exclusions, overlap, matching issues and useful searches that are being missed.
Performance Max
Review asset groups, audience signals, final URL expansion, goals, brand traffic and budget allocation.
Landing pages
Check message alignment, action clarity, trust, speed, mobile layout and form friction.
Priority action plan
See what to stop, what to fix first, what to test and where further growth is realistic.
The uncomfortable problems are often the expensive ones.
The review goes beyond surface metrics to find the issues affecting conversion quality, measurement and budget control.
A report built for decisions.
You receive a clear diagnosis and a practical order for making changes, rather than an automated checklist.
Video explanation
A guided review of what is happening and why each issue matters.
Priority fix list
Immediate fixes separated from later tests and longer term improvements.
Tracking notes
Measurement issues that may be affecting reporting and automated bidding.
Growth opportunities
Ideas for searches, pages, structure and lead quality improvements.
Manual, specific and clearly prioritised.
From account access to an action plan.
Share access
Provide read only account access or the screenshots needed for the review.
Review the account
Tracking, campaigns, searches, automation, pages and budget flow are checked.
Find the leaks
Identify what is wasting money and what is reducing lead quality.
Receive the plan
Get a clear order for making changes before increasing spend.
Questions before the audit.
Short answers for businesses already running Google Ads.
Request your audit →Who is this Google Ads audit for?+
It is for businesses already spending on Google Ads that want to understand why leads are expensive, weak, inconsistent or difficult to measure.
Do you check conversion tracking?+
Yes. Tracking is reviewed early because unreliable conversion data can weaken every campaign decision.
Do you review Performance Max?+
Yes. The review covers goals, asset groups, audience signals, landing pages, final URL expansion and budget behaviour.
Can you implement the fixes after the audit?+
Yes. The audit can remain an independent review or become the first step before campaign management, landing page changes or tracking repairs.