Google Ads consultant for better leads not wasted clicks.
If your campaigns are spending money but the leads are weak, tracking is unclear, or Performance Max feels like a black box, I can help. I work directly on Google Ads accounts to reduce waste, fix measurement and turn paid traffic into real enquiries.
Campaign Waste Snapshot
A realistic view of what I usually check first: wasted search terms, tracking quality, landing page fit and whether the campaign structure matches the business goal.
Where the account needs attention
I work on campaign structure, search intent, conversion tracking, landing page alignment and lead quality — not just clicks and impressions.
Trusted by education brands and service businesses.
Selected work with education brands and service businesses across Europe.
When Google Ads is spending, but the business is still guessing.
Most accounts do not fail because Google Ads cannot work. They fail because tracking is wrong, campaign structure is unclear, landing pages do not match the search intent, or the account is optimised for cheap traffic instead of qualified enquiries.
You are paying for searches that will never become leads
I review search terms, match types, negatives and campaign structure so budget stops leaking into irrelevant traffic.
The leads are coming in, but the quality is poor
I look at query intent, form friction, landing page messaging and conversion paths so campaigns attract people closer to enquiry.
Tracking is unclear or not trusted
I check Google Tag Manager, GA4, forms, calls and thank-you pages so decisions are based on real conversions, not broken data.
Performance Max feels like a black box
I review asset groups, audience signals, search categories, placements and conversion goals to make PMax easier to control.
Practical support for the Google Ads work businesses actually need.
This page is written around real buying intent: management, audits, conversion tracking, Performance Max, landing pages, lead generation and school campaigns.
Google Ads management
Ongoing campaign management for businesses that need consistent improvements, cleaner search traffic and stronger lead quality.
- Search campaign optimisation
- Negative keyword reviews
- Ad copy and asset testing
- Weekly performance improvements
Google Ads audit
A focused review of what is wasting budget, where tracking is weak and what should be fixed before scaling the account.
- Account structure review
- Search terms and match types
- Budget allocation
- Clear action roadmap
Conversion tracking setup
Tracking setup and repair for forms, calls, WhatsApp clicks, thank-you pages and lead events through GA4 and Google Tag Manager.
- GA4 conversions
- Google Tag Manager
- Form and call tracking
- Google Ads import checks
Performance Max consultant
Performance Max support for accounts where automation needs better structure, cleaner goals and more control.
- Asset group structure
- Audience signals
- Search category review
- Placement and goal checks
Landing pages for Google Ads
Landing page improvements for paid traffic so the message, form, trust signals and page speed support conversions.
- Message match
- Lead form clarity
- Speed and mobile checks
- Conversion-focused sections
Google Ads for schools
Campaigns for language schools, training providers and education brands that need student enquiries, not generic clicks.
- Course-intent keywords
- Location and language targeting
- Admission lead tracking
- Landing pages for programmes
I do not manage accounts on autopilot.
Google Ads needs regular attention. Search terms change, competitors move, budgets shift and conversion data can break. I work directly inside the account and look at what is actually happening, not just the summary dashboard.
Before scaling, tracking is checked.
If conversion tracking is wrong, campaign decisions become guesses. I verify the measurement first.
Before adding budget, waste is removed.
Irrelevant queries, poor match types and weak campaign segmentation can quietly drain spend.
Before blaming ads, the landing page is reviewed.
Sometimes the campaign is fine, but the page does not make the next step clear enough.
Support for the searches clients use when they are ready to fix the problem.
These sections help the page cover real service needs without sounding forced or stuffed with keywords.
Google Ads not generating leads?
If traffic is coming in but enquiries are weak, I review the search intent, conversion tracking, landing page, form experience and the campaign settings that influence lead quality.
Need a Google Ads account audit?
An audit is usually the best first step when you are not sure whether the issue is tracking, campaign structure, search terms, bids, budget or landing pages.
Conversion tracking setup and repair
I help set up or fix conversion tracking for forms, calls, WhatsApp clicks and thank-you pages so Google Ads can optimise using real lead data.
Performance Max and Search campaigns
Search campaigns are usually better for control. Performance Max can work too, but only when goals, assets and signals are set correctly.
A simple way to make Google Ads less confusing.
Clear diagnosis first. Then campaign fixes, tracking repairs, landing page improvements and weekly optimisation.
Review the account
I look at structure, keywords, search terms, conversion actions, budgets, ads and landing pages.
Fix tracking
Forms, calls and important events need to be measured properly before scaling spend.
Remove waste
Irrelevant searches, poor segmentation and weak settings are cleaned before asking for more budget.
Improve leads
Campaigns, ads and landing pages are improved around lead quality, not vanity metrics.
Before you hire a Google Ads consultant.
A few honest answers about how I work and what usually needs fixing inside a Google Ads account.
Can you work on an existing Google Ads account?+
Yes. Most projects start with an existing account that is spending money but needs better structure, tracking, landing pages or lead quality.
Do you only manage campaigns or also fix tracking?+
I can do both. Tracking is often one of the first things I check because wrong conversion data makes campaign optimisation unreliable.
Can you help with Performance Max?+
Yes. I review conversion goals, asset groups, audience signals, search categories and whether Performance Max is helping or hiding wasted spend.
Do you build landing pages too?+
Yes. If the landing page is hurting conversions, I can improve or build a page that matches the campaign intent and supports lead generation.
Is this suitable for schools and education providers?+
Yes. I have experience with language schools and education campaigns where the goal is student enquiries, course applications and programme visibility.
Want to know where your Google Ads budget is really going?
Send your website and a short explanation of what is not working. I’ll help you understand whether the issue is tracking, campaign structure, landing pages or lead quality.